Web content, copy editing, and Internet marketing services

Specializing in B2B topics, Michael Kling provides web content, copy editing, Internet marketing and public relations services. Michael helps business owners set up their websites and get listed on major search engines quickly. With more consumers turning to the Internet to make their purchasing decisions, having a website is imperative for business owners today. Running a successful business is extremely difficult without an online presence.

Instead of flipping through a phone book, consumers increasingly are more likely to do their comparison shopping and complete their purchases online. Online shopping is already a mainstream behavior. More than half of consumers (60 percent) say they’re going online to shop to find the best products and prices more frequently, according to a survey by Deloitte LLP.

Consumers have to know your website exits if they’re going to visit it. That means it must be indexed by search engines and must rank high in search engine results. 

Michael provides SEO services such as:

• competitive market analysis to compare your website to your competitors’ sites, keyword research to find the most important keyword phrases that online shoppers use to find your website,
• on-page optimization to put to right keywords in the right places for the best search engine optimization possible,
• link-building campaigns to attract traffic to your website and improve your search engine ranking,  
• website and blog content to constantly update your site for the best search results.  

Great content is undoubtedly the most effective part of search engine optimization. The saying “Content is King” is not an exaggeration. Every online business needs a good writer. And that doesn’t mean automated-generated content that churns out meaningless gibberish or someone hired to write filler articles. Online business owners need someone to write quality articles that others will find worth linking to.

Real estate firms such as mortgage brokers and real estate agents need someone who understands the real estate and mortgage lending industries. Michael Kling  has over 14 years of experience in the business. He is a former editor of B2B publications covering the real estate finance industries and a freelance writer, public relations expert, and web content producer specializing in real estate and mortgage financing. As a veteran mortgage and real estate writer and editor, he specializes in meeting the needs of real estate firms. His PR services for mortgage firms have helped many new and emerging companies increase their visibility in the marketplace. Read more about his mortgage industry background.

Website Content 

It’s well known that blogging is critical to getting your website seen. With more and more people using the Internet, your website is one of your most important marketing and lead generation tools. Websites that are first on search engine results garner most of the traffic. If you’re not on the first page, you stand little chance of drawing much interest. Search engines love websites that are constantly updated with fresh, keyword-specific content, and they especially love blogs. In fact, some say blog stands for “Better Listings On Google.”

Blogs should ideally be updated daily. The problem is that blogging is time consuming and busy professionals are constantly pressed for time. The solution is my real estate blog writing service.

Michael’s blog content for mortgage lenders and other companies in the real estate and financial services sectors is:

• Timely. Fresh content is emailed daily.
• Optimized for search engines. Blogs are optimized for search engines and filled with keywords specific to real estate and mortgage lending. Blogs come with suggested meta data, title tags, and links.
• Unique. Content that is identical to other blogs will not improve your rankings if they are caught by search engine duplication screens. My blogs are designed to be unique and pass those non-duplicative screens. 
• Relevant. Instead of rehashing the same old topics, my posts are based on current banking and real estate news that interests your potential customers – the latest trends in home values, lending guidelines, and mortgage rates.  

With blog content provided by a professional writer, you can focus your valuable time on running your business and doing what you do best. Instead of taking up your time being a blogger, you save time by becoming the managing editor. You can add to or change blog content, individualize blog content with your own personality, and add market-specific information. You can also use the content for weekly or monthly email newsletters.

In addition to improving your website traffic, blog postings can provide an informational service to your website visitors, help establish your reputation as an industry expert, and build a relationship with your audience.

Contact Michael Kling now to start improving your search engine results and increasing your website traffic.