How real estate professionals can benefit from social marketing
Although real estate professionals are increasingly using social media, they have are not taking advantage of all the benefits of social media marketing.
Just consider this statistic. 73 percent of homeowners say they are more likely chose a Realtor who offers videos, but only 12 percent of the real estate industry now has YouTube accounts, reveals Postling, a social media marketing company. Is there an unexploited opportunity here?
FHA Delinquency Rate Declines
Fewer home loans insured by the Federal Housing Administration were serious delinquency rate of mortgages last month, a hopeful sign for FHA mortgages.
Some mortgage experts were concerned about FHA home loans becoming delinquent after FHA loan originations exploded in recent years. However, the latest delinquency figures indicate the FHA is through its worst period and problem is under control. However, the latest delinquency figures indicate that the FHA is through its worst period and problem is under control. Read the full story.
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I am now editing and writing web copy and writing blog posts for Total Mortgage Services in Milford, CT. Visit www.totalmortgage.com/blog to learn more.
Visit cthistoryconnection.com
Visit http://cthistoryconnection.com. It has interesting articles about history in Connecticut – historic presevation, new books, events. Even if you don’t live in Connecticut you may like reading them.
SEO will be tops in 2011
Search engine marketing will beat social media and email marketing as the top digital marketing tactic for 2011. In other words, content remains king.
That’s according a survey by TopRank, an online marketing firm. Out of over 200 readers who were asked what three online marketing channels and tactics they will use next year, 87, or 38%, chose SEO.
Other choices were:
- Social network participation, as n Facebook and LinkedIn, 78 votes, or 34%.
- Blogging 69 votes, or 30%.
- Email marketing and content marketing both received 35 votes, or 15%.
- Pay per click 34 votes, or 14%.
- Video marketing, 29 votes, or13%.
Other choices microblogging, also know as Twitter, social media advertising, and corporate website.
Content marketing, which includes all marketing formats that involve the creation or sharing of content, is a new online strategy.
Although social media is getting plenty of media attention, companies are putting their money into search marketing. According to Forrester Research, companies plan to invest $20.7 billion in pay per click.
Most marketers remain focused on finding the most efficient mix of strategies possible, although there are signs of marketing budgets recovering, according to TopRank.
